德黑兰私立医院 - - 确定和优先考虑影响雇主品牌的因素
Sam Saghari1, Mahboobeh Safavi1,2, Nader Khalesi1,2
1Department of Health Care Management, Faculty of Health, Tehran Medical Science, Islamic Azad University, Tehran, Iran.
Journal of education and health promotion
|September 19, 2024
概括
雇主品牌 (EB) 对于吸引和留住私立医院的人才至关重要. 关键因素包括行业的竞争力,赋权的工作环境,以及更好的医疗保健服务的强有力的供应商关系.
科学领域:
- 医疗保健管理的管理
- 人力资源 人力资源 人力资源
- 组织心理学 组织心理学
背景情况:
- 在竞争激烈的市场上,雇主品牌 (EB) 对人才的获取和保留至关重要.
- 积极的EB影响员工的观点和组织的吸引力.
- 有效的EB是医疗保健人力资源管理的战略要求.
研究的目的:
- 确定和优先考虑影响德黑兰私立医院雇主品牌的关键因素.
- 提供可操作的见解,以提高医院在人才市场上的竞争力.
主要方法:
- 用描述性和分析性数据分析进行应用研究.
- 通过对11名医院专家进行深入采访来收集定性数据.
- 用于因素优先级的模糊对对比矩阵.
主要成果:
- 产业竞争力成为最重要的EB因素.
- 一个赋权,以指导为基础的工作环境至关重要.
- 强大的供应商合作伙伴关系和以生产为重点的价值提议影响EB.
结论:
- 确定EB因素可以指导卫生政策和医院战略.
- 通过提高竞争力和工作环境来提高EB,可以提高人才的吸引力和保留力.
- 改进人才管理可以提高区域医疗保健服务的质量.
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