酒精包装上的健康警告标签是否引起视觉注意? 一个系统的审查
S Lacoste-Badie1, J J Yu2, O Droulers3
1Univ. Lille, LUMEN (ULR 4999), F-59000 Lille, France.
Public health
|September 19, 2024
概括
根据眼睛追踪研究,消费者对包装上的酒精警告标签 (AWL) 给予最少的关注. 需要进行进一步的研究,以了解影响人们关注这些关键公共卫生信息的因素.
科学领域:
- 消费者行为 消费者行为
- 公共卫生 公共卫生
- 眼科医生 眼科 眼科
背景情况:
- 酒精警告标签 (AWL) 是强制性的公共卫生工具.
- 了解消费者对AWL的关注对于AWL的有效性至关重要.
- 眼球追踪技术提供了对视觉注意力的客观测量.
研究的目的:
- 系统地审查和综合消费者对酒精包装上的AWL视觉注意力的eye-tracking证据.
- 确定影响关注 AWL 的因素.
主要方法:
- 根据PRISMA指南进行了系统审查.
- 文献搜索包括多个数据库中的同行评审文章和灰色文献.
- 包括的研究被评估为整体和眼睛跟踪的特定质量.
主要成果:
- 包括七项研究 (6项已发表,1项未发表).
- 消费者通常很少对酒精包装上的AWL视觉关注.
- 关于特定设计 (自下而上) 和激励 (自上而下) 因素的有效性的证据是混合的.
结论:
- 需要进一步的眼睛追踪研究,以收集更多关于关注 AWL 的证据.
- 调查结果为决策者提供意义,并建议未来的研究方向.
- 优化AWL设计和放置可能会提高它们的可见性和影响.
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