沟通是一种公共卫生战略
1Policy and Communications, Neimand Collaborative.
North Carolina medical journal
|September 20, 2024
概括
在北卡罗来纳州的信任.
科学领域:
- 公共卫生传播 公共卫生传播
- 卫生政策 卫生政策
- 机构信托机构信托
背景情况:
- 公众对机构信任度下降是一个重大挑战.
- 有效的沟通对于公共卫生倡议至关重要.
- 北卡罗来纳州经历了一次独特的流行病旅程.
研究的目的:
- 检查北卡罗来纳州卫生和人类服务部 (NCDHHS) 使用的沟通策略.
- 确定在疫情期间培养公众信任的关键因素.
- 为公共卫生领导人提供可行的建议.
主要方法:
- 对北卡罗来纳州疫情应对措施的案例研究分析.
- 对NCDHHS沟通实践的审查.
- 对有助于建立信任的沟通要素进行定性评估.
主要成果:
- 观察到,公众对NCDHHS的信任程度很高.
- 特定的沟通策略被确定为建立信任的关键因素.
- 疫情的旅程作为一个有价值的沟通学习经验.
结论:
- 有效的公共卫生沟通可以重建和保持机构信任.
- 从北卡罗来纳州的流行病反应中吸取的教训可以为未来的公共卫生战略提供信息.
- 提供了建议,以加强对公共卫生机构的沟通和信任.
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