在TikTok上的饮食文化:描述性的内容分析
Emily Munro1,2, Gabriella Wells1,3, Rigel Paciente1,2
1The Kids Research Institute Australia, Nedlands, WA 6009, Australia.
Public health nutrition
|September 23, 2024
概括
尽管推广健康饮食,TikTok的节食内容往往显示有害的身体检查和负面的身体形象. 卫生专业人员可以使用这个平台来分享准确的营养信息,并打击饮食障碍.
科学领域:
- 社交媒体分析 社交媒体分析
- 公共卫生 营养 公共卫生 营养
- 饮食障碍研究 饮食障碍研究
背景情况:
- 饮食文化显著影响年轻人的饮食行为和身体形象.
- TikTok是分享健康和饮食相关内容的热门平台,引发了公众健康问题.
研究的目的:
- 分析TikTok上对节食的描述.
- 评估TikTok饮食内容对公众健康的潜在影响,特别是饮食障碍.
主要方法:
- 250个TikTok视频的横截面描述性内容分析.
- 视频从五个最受欢迎的与饮食相关的标签中进行了选择.
- 内容分析使用代码书来评估视频主题和参与度指标 (喜欢,评论,分享).
主要成果:
- 超过一半的视频描绘了"身体检查",这是一种对身体形象有害的做法.
- 在讨论身体形象的视频中,近一半的视频呈现了负面的身体形象.
- 大多数视频都宣传"健康饮食",只有6.4%的视频显示有饮食失调的行为.
- 64%的提供饮食建议的内容创作者声称专业知识,尽管幽默与参与度更强烈相关.
结论:
- TikTok被广泛用于分享营养技巧和节食经验,经常使用幽默.
- 该平台的覆盖范围使其成为卫生专业人员的宝贵工具,特别是那些解决饮食障碍的人.
- 公共卫生战略应该考虑TikTok对年轻用户饮食文化和身体形象的影响.
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