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Updated: Jun 12, 2025

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颜色-味道关联对饮料包装上参考图片的视觉搜索过程的影响:行为,电生理学和因果机制

Chen Cai1, Le Zhang1,2, Zitao Guo1

  • 1Department of Psychology, Normal College, Qingdao University, Qingdao, Shandong, China.

Frontiers in psychology
|September 24, 2024
PubMed
概括

学习的颜色和风味的关联增强了对产品包装的视觉搜索,从而导致更快的响应和更高的准确性. 这种神经认知过程涉及不同的大脑活动模式,突出显示了记忆在视觉感知中的作用.

关键词:
协会的强度 协会的强度颜色的期望颜色的期望下部状回路 下部状回路感知表现是一种感知表现.语义表示表示的语义表示.视觉处理是视觉处理.

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