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在大数据时代,基于人工智能的智能计算和推动基于人工智能的计算广告.

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  • 1College of Humanities and Communication, Sanya University, Sanya, 572000, Hainan, China.

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此摘要是机器生成的。

人工智能 (AI) 通过智能计算和精确的广告定位来增强广告. 与传统方法相比,基于AI的算法显著提高了投资回报率 (ROI),从而提高了广告商的利.

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推动广告推广的方法人工智能的人工智能是人工智能.大数据就是大数据.计算机广告广告是指计算机广告.投资回报率 投资回报率 投资回报率 投资回报率

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科学领域:

  • 计算机科学 计算机科学
  • 人工智能的人工智能
  • 数据科学数据科学数据科学

背景情况:

  • 转向数字和移动广告的转变需要超越手动定位的先进方法.
  • 庞大的数据量和用户群体使传统的广告过无效.
  • 人工智能 (AI) 为智能计算和精确的广告定位提供了解决方案.

研究的目的:

  • 探索人工智能应用程序用于智能广告计算,过和定位.
  • 通过人工智能提高广告效率和用户体验.
  • 优化广告定位并提高利能力.

主要方法:

  • 在对照组 (A组) 和针对AI的小组 (B组) 之间对广告活动的比较分析.
  • 在B组的广告活动中利用基于人工智能的定向算法.
  • 测量和比较不同广告类别的投资回报率 (ROI).

主要成果:

  • 与A组相比,B组 (基于AI的定位) 在旅游 (173.96%对153.03%),购物 (288.74%对232.32%) 和租广告 (216.12%对192.57%) 中的平均ROI较高.
  • 人工智能驱动的广告定位显著优于非算法方法.
  • 人工智能实施后观察到广告效率和利能力的提高.

结论:

  • 基于AI的广告定位算法大大提高了竞选ROI.
  • 广告商可以通过采用人工智能进行广告定位来实现更高的利.
  • 在大数据时代,人工智能对于有效的广告至关重要.