客户更喜欢与兽医进行合作决策,无论预约类型如何
Journal of the American Veterinary Medical Association
|September 26, 2024
概括
物主人更喜欢与兽医合作做出决定. 清晰的建议,成本信息和解释的好处是所有兽医预约类型的关键沟通偏好.
科学领域:
- 兽医传播策略 兽医传播策略
- 在动物健康方面,以客户为中心的护理是以客户为中心的.
- 在兽医领域的决策
背景情况:
- 有效的沟通对于兽医客户的满意度和坚持至关重要.
- 了解客户偏好可以优化兽医与客户的互动.
- 决策过程在不同的临床场景中有所不同.
研究的目的:
- 调查物主人在决策过程中对兽医沟通的偏好.
- 在预防,一般问题和紧急临床环境中比较这些偏好.
- 确定促进协作决策的沟通关键要素.
主要方法:
- 一个横截面的在线问卷与离散的选择练习被管理到1,614物主人.
- 参与者被随机分配到三个临床背景之一.
- 层次贝叶斯模型被用来计算通信方面的相对偏好得分.
主要成果:
- 绝大多数客户更喜欢与兽医合作做出决定.
- 主要偏好包括接受具有明确建议的选择,成本透明度和解释健康益处.
- 沟通重点因背景而异:一般问题强调关注,而预防和紧急护理包括正常发现和关注.
结论:
- 协作决策是兽医客户的一贯偏好,无论临床背景如何.
- 兽医专业人员应优先考虑促进协作方法的沟通策略,以加强客户参与和护理.
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