检查知识搜索对Q&A社区知识贡献的影响
Junping Qiu1,2, Qinze Mi1,2, Zhongyang Xu3
1School of Management, Hangzhou Dianzi University, Hangzhou 310018, China.
Behavioral sciences (Basel, Switzerland)
|September 28, 2024
概括
了解在线社区的用户动机是关键. 这项研究揭示了寻求知识如何通过内在和外部因素影响贡献,这对于问答平台的增长至关重要.
科学领域:
- 社会科学 社会科学 社会科学
- 信息科学 信息科学 信息科学
- 人与计算机的交互
背景情况:
- 现有的研究往往孤立用户行为,如寻求知识或贡献.
- 在了解在线社区中这些行为之间的联系方面存在差距.
- 动机理论为探索用户参与问答平台提供了一个框架.
研究的目的:
- 调查用户的知识搜索对他们在问答社区的知识贡献的影响.
- 检查这种关系中内在和外在动机的调解作用.
- 为促进平衡的知识交流和长期平台稳定提供见解.
主要方法:
- 数据来自中国最大的社交问答平台Zhihu.com的4643名用户.
- 调解效应测试用于分析收集的数据.
- 利用动机理论对用户行为进行调查.
主要成果:
- 寻求知识积极影响内在动机 (利他主义,自我效能).
- 寻求知识也增强了外部动机 (社会支持,群体认同,声誉).
- 这些动机反过来又对用户的知识贡献产生了重大影响.
结论:
- 问答平台应该关注用户的内在和外在动机.
- 解决这些动机对于平衡的知识交流至关重要.
- 促进用户动机是社会问答平台长期稳定和增长的关键.
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