现在的时代是否需要改变制药推广方式,使其更加环保和医生友好? 一个观察性研究
Spandana Chaudhury1, G B Kuldeep2, P V Swati3
1Department of Respiratory Medicine, Dr. D. Y. Patil Medical College, Hospital and Research Centre, Dr. D.Y. Patil Vidyapeeth University, Pune, Maharashtra, India.
Journal of pharmacy & bioallied sciences
|September 30, 2024
概括
医生和医疗代表 (MR) 发现传统的药品推广方法,如纸质材料和药物样本,既不具有成本效益,也不对环境友好. 这表明需要更新医疗保健中的推广策略.
科学领域:
- 医疗市场营销 医疗市场营销
- 制药产品的推广 制药产品的推广
- 医疗保健中的环境影响
背景情况:
- 药品推广是医疗保健系统的关键组成部分.
- 传统方法包括宣传纸张材料和医生药物样本.
- 了解利益相关者对这些方法的意见对于评估其有效性和可持续性至关重要.
研究的目的:
- 评估医生和医疗代表 (MR) 对传统制药推广工具的看法.
- 评估纸质材料和药物样本的成本效益和环境影响.
- 确定制药行业内首选推广策略的潜在转变.
主要方法:
- 在印度各地进行了一项横截面观测研究.
- 数据是从医生和MR使用自我管理的谷歌表单收集的.
- 对答案进行了定量分析,以得出结论.
主要成果:
- 大多数医生 (95.5%) 和MR (67.9%) 倾向于继续医学教育 (CME),书籍或在线信息来更新医学知识.
- 只有5.5%的医生更喜欢制药公司的纸质材料.
- 两组都同意,纸质材料的成本效益不高 (医生:73.2%,MR:75.4%) 并导致浪费和环境危害,并注意到药物样本的大量浪费.
结论:
- 通过纸质材料和药物样本进行传统的药品推广,无论是医生还是MR,都认为既不具有成本效益,也不对环境友好.
- 有明显的迹象表明,需要对制药推广策略进行重新评估和现代化.
- 研究结果强调,需要探索更可持续,更有效的药品营销和教育方法.
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