任意信号的起源和功能:做出虚假陈述,长发,吸烟等
1J. C. Penney Professor Emeritus, MIT Sloan School of Management, MIT, Cambridge, MA 02142, USA.
PNAS nexus
|September 30, 2024
概括
人们做出有争议的陈述来表明他们的信仰并获得社会认可. 这种自我品牌策略,即使有虚假的说法,也提供了心理和团体归属的好处.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
- 社会学 社会学 社会学
背景情况:
- 社会规范指导行为,但个人可能会偏离信号立场.
- 社会争议创造了信号和团体归属的机会.
研究的目的:
- 提出一个模型,解释为什么个人会采取违反规范的行为.
- 探索有争议的陈述在自我品牌和社会利益中的作用.
主要方法:
- 社会信号的理论建模. 社会信号的理论建模.
- 分析社会争议,包括选举否认.
主要成果:
- 由于社会成本,偏离性行为作为可信的信号.
- 个人获得形象优势和进入有吸引力的社会群体.
- 虚假陈述可以作为象征性的行为来实现社会和心理利益.
结论:
- 愿意发表有争议的声明是一个战略信号.
- 关于真相的社会共识否定了信号功能;感知到的虚假是关键.
- 这种机制解释了各种各样的社会信号行为跨越争议.
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