任意信号的起源和功能:做出虚假陈述,长发,吸烟等

Birger Wernerfelt1

  • 1J. C. Penney Professor Emeritus, MIT Sloan School of Management, MIT, Cambridge, MA 02142, USA.

PNAS nexus
|September 30, 2024
PubMed
概括

人们做出有争议的陈述来表明他们的信仰并获得社会认可. 这种自我品牌策略,即使有虚假的说法,也提供了心理和团体归属的好处.

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