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在台湾进口水果购买中对环境可持续性的看法:从原产地影响的洞察力
Jane Lu Hsu1, Charlene W Shiue1, Kelsey J-R Hung1
1Department of Marketing, National Chung Hsing University, Taichung, Taiwan.
Environmental health insights
|September 30, 2024
概括
消费者购买进口水果的决定受到生产技术,国家形象和环境因素的重大影响. 了解对环境可持续性的看法,特别是污染,是水果进口行业营销策略的关键.
科学领域:
- 农业经济学 农业经济学
- 消费者行为 消费者行为
- 环境科学 环境科学
背景情况:
- 消费者对进口水果的购买决策是复杂的,受到各种原产地影响的影响.
- 环境可持续性是食品消费选择中的一个越来越重要的因素.
- 了解这些影响对于水果进口行业至关重要.
研究的目的:
- 探索原产地对进口水果购买决策的影响.
- 具体研究环境可持续性在这些决策中的作用.
- 分析广告,环境,技术,污染,形象和经济等因素的影响.
主要方法:
- 这些数据是通过2021年台北199名主要食品购物者的面对面调查收集的.
- 多变量分析用于评估原产地对购买决策的影响.
- 核密度估计用于分析对环境可持续性的看法.
主要成果:
- 生产技术在购买决策上表现出最实质性的积极影响.
- 国家形象和环境因素也对购买决策产生了积极的影响.
- 污染是环境可持续性的一个更一致的理解方面,而不是更广泛的环境影响.
结论:
- 营销策略和政策应与消费者对环境可持续性的看法保持一致,以建立信任.
- 促进水果进口行业的可持续实践至关重要.
- 调查结果强调了生产技术,国家形象和环境考虑在消费者选择中的重要性.
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