刚才有人在Instagram上发布了一篇文章:明显的消费,预期的参与和特征正念
Cleoputri Yusainy1, Ika Fitria1, Thoyyibatus Sarirah1
1Psychology Department, Universitas Brawijaya, Malang, Indonesia.
The Journal of general psychology
|October 1, 2024
概括
暴露在Instagram上的"弹性"增加了物质主义的愿望,特别是对物质的商品. 然而,预期较少的参与可以减少这种效应,特征正念有助于减轻物质主义.
科学领域:
- 心理学 心理学 心理学
- 社会媒体研究 社交媒体研究
- 消费者行为 消费者行为
背景情况:
- "曲"或展示财富和地位的做法在Instagram等社交媒体平台上很普遍.
- 了解观察明显消费的心理影响在数字时代至关重要.
研究的目的:
- 调查如何暴露在Instagram上的明显消费影响物质主义愿望.
- 检查预期参与的调解作用和特征正念的调节作用.
主要方法:
- 一项针对印度尼西亚Instagram用户的大规模研究 (N=2,296).
- 参与者在观看物质或体验性奢品购买后完成了正念和物质主义等级.
- 预期的参与度 (点赞,评论) 也被衡量.
主要成果:
- 与体验性购买相比,接触物质购买导致了更高的物质主义愿望.
- 预期参与度较低与物质主义愿望的减少有关.
- 更高的特征正念缓冲了明显消费对预期参与和唯物主义的影响.
结论:
- 预期社会反 (参与) 可以抵消明显消费的唯物主义影响.
- 特征正念作为一种保护因素,防止社交媒体引发的情境唯物主义.
- 这些发现提供了关于在社交媒体"弹性"的背景下管理唯物主义的见解.
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