知识和信任对消费者对转基因食品的看法和购买意向的影响
Thi Thuy An Ngo1, Thi Yen Nhi Phan2, Thi Ngoc Trang Le2
1Department of Soft Skills, FPT University, Can Tho City, Vietnam.
PloS one
|October 2, 2024
概括
越来越多的人对转基因食品 (GMF) 的知识和信任,对越南消费者产生了积极的影响.
科学领域:
- 农业科学 农业科学
- 消费者行为 消费者行为
- 食品技术 食品技术 食品技术
背景情况:
- 转基因食品 (GMF) 是全球食品行业的一个重要话题,引发了关于安全性和消费者选择的辩论.
- 了解消费者看法对于GMF的采用和市场整合至关重要.
研究的目的:
- 调查知识和信任如何影响越南消费者对GMF的看法.
- 分析这些观念对GMF购买意向的影响.
主要方法:
- 使用来自424名越南受访者数据的定量方法.
- 使用部分最小平方结构方程建模 (PLS-SEM) 进行分析.
- 模型构造:知识,信任,感知好处,感知风险和购买意图.
主要成果:
- 更高的GMF知识与感知益处的增加,感知风险的降低和购买意图的提高有关.
- 对GMF的信任增强了感知到的好处和购买意图,但不是风险感知.
- 感知到的好处会对购买意图产生积极的影响,而感知到的风险会对购买意图产生负面影响.
结论:
- 知识和信任是消费者对越南GMF的看法和购买意向的关键驱动因素.
- 透明的信息和建立信任对于营销人员和决策者来说至关重要.
- 有效的沟通策略应侧重于增强感知到的好处和减轻感知到的风险.
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