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影响者如何激励不活动的青少年更积极地身体活动:一项混合方法研究

Rahel Aschwanden1, Claude Messner1

  • 1Department of Consumer Behavior, Institute of Marketing and Management, University of Bern, Bern, Switzerland.

Frontiers in public health
|October 3, 2024
PubMed
概括

非体育社交媒体影响者,如歌手和记者,在激励青少年进行体育活动方面比体育影响者更有效. 它们的相关内容和简单的活动鼓励更多的参与和享受运动.

关键词:
青少年 青少年 青少年健康行为健康行为促进健康促进健康促进有影响力的影响者.身体活动 身体活动社交媒体 社交媒体

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