在南澳大利亚的"散步可以创造奇迹"大众媒体活动的评估
Adrian Bauman1, Natasha Schranz2, William Bellew1
1Level 6, Charles Perkins Centre D17, School of Public Health, Sydney University, Sydney, New South Wales, Australia.
概括
南澳大利亚的一项大众媒体活动成功地提高了步行意图和行为. 综合,持续的努力是扩大公共卫生运动效应的关键.
科学领域:
- 公共卫生 公共卫生
- 促进健康 促进健康
- 行为科学 行为科学
背景情况:
- 在澳大利亚,全民体育活动计划是有限的.
- 世界卫生组织建议进行大众媒体宣传活动,以促进身体活动.
- 这项研究评估了南澳大利亚 (SA) 步行大众媒体活动与SA步行战略相结合.
研究的目的:
- 评估大众媒体宣传活动在南澳大利亚推广步行活动的覆盖范围和影响.
- 评估人口对体力活动的态度和行为的变化.
- 为未来的公共卫生运动策略提供信息.
主要方法:
- 在2022年1月至6月期间,实施了两波大众媒体活动"散步可以创造奇迹".
- 评估包括形成性 (信息测试),过程 (媒体监测) 和影响 (调查,人口健康数据) 组件.
- 影响评估涉及两项调查 (每项n=800),以及对南澳大利亚人口健康调查 (SAPHS) 数据的分析.
主要成果:
- 该活动利用了社交媒体,电视和广播,在社会人口群体中实现了显著的覆盖范围.
- 在运动后的波浪中,人们观察到增加身体活动和自我报告的活动的意图显著增加.
- 南澳大利亚人口健康调查数据显示,在竞选活动之后,步行人口增加.
结论:
- 一个全面的大众媒体运动证明了良好的影响力,并导致人口积极改变行走的意图和行为.
- 综合方法是必要的,以提高大众媒体活动的有效性.
- 建议进行持续的连续活动,以监测对公共健康的长期影响.
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