对共享自动驾驶汽车可接受性的感知风险维度的调查,调解-适度分析分析
Mohammadhossein Abbasi1, Amir Reza Mamdoohi2, Francesco Ciari3
1Faculty of Civil and Environmental Engineering, Tarbiat Modares University, Tehran, Iran.
Scientific reports
|October 7, 2024
概括
感知到的风险显著阻止消费者使用共享自动驾驶汽车与乘车共享服务 (SAVWRS). 信任是关键,完全或部分调解这些风险意图关系,千一代表现出各种风险担忧.
科学领域:
- 运输科学 运输科学
- 人与计算机的交互
- 消费者行为 消费者行为
背景情况:
- 带有乘车共享服务 (SAVWRS) 的共享自动驾驶汽车提供可持续的交通解决方案.
- 关于影响SAVWRS采用感知风险维度的全谱的研究有限.
- 了解世代差异对于SAVWRS的接受至关重要.
研究的目的:
- 调查所有感知风险维度对SAVWRS使用意向的影响.
- 检查信任在风险意向关系中的调解作用.
- 分析一代 (千一代与婴儿潮一代) 对感知风险的缓解效应.
主要方法:
- 在2021年对723个人进行的在线调查.
- 用于数据分析的结构方程建模 (SEM).
- 进行调解和调节分析以测试假设.
主要成果:
- 感知风险的所有六个维度 (社会,绩效,时间,物理,安全,财务) 都会对使用意图产生负面影响.
- 信任完全调解了业绩,物理,财务和安全风险的影响.
- 信任部分调解了社会和时间风险的影响;千一代表现出较低的风险厌恶,除了社会和时间风险.
结论:
- 感知到的风险是采用SAVWRS的重大障碍,信任起着关键的调解作用.
- 风险感知中的几代人差异需要针对SAVWRS推广的定制策略.
- 政策制定者和行业应该解决已识别的风险,以促进SAVWRS的广泛接受.
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