数字证据和信息框架在传播疫苗有效性的影响
Linqi Lu1, Jiawei Liu2,3, Sang Jung Kim4
1School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin, USA.
Journal of health communication
|October 8, 2024
概括
较高的疫苗有效率提高了人们对疫苗接种的信心. 关于预防感染的信息框架增强了理解,特别是对于年轻人来说,在传染病风险的沟通方面.
科学领域:
- 公共卫生 公共卫生
- 卫生传播健康传播
- 行为科学 行为科学
背景情况:
- 对疫苗有效性的有效沟通对于公共卫生至关重要.
- 了解数字证据和信息框架如何影响疫苗认知对于传染病控制至关重要.
研究的目的:
- 调查数字疫苗疗效证据和信息框架对美国成年人的信仰和疫苗信息处理的影响.
- 探索不同的框架策略 (结果和收益/损失) 如何与数值证据相互作用.
主要方法:
- 一个在线实验使用了一个因数在受试者之间设计.
- 参与者获得了疫苗接种促销信息,其有效率 (60%与95%),结果框架 (预防感染与严重疾病) 和收益与损失框架各不相同.
主要成果:
- 较高的疫苗疗效率 (95%) 显著增加了人们对疫苗接种的积极信念.
- 结果框架强调感染预防,增强信息处理流性.
- 观察到与年龄相关的差异,年轻人表现出感染预防框架的处理流性增加.
结论:
- 传达更高的疫苗疗效率在促进积极的疫苗接种信念方面更有效.
- 框架消息以强调感染预防可以改善消息处理,特别是在年轻人群中.
- 根据年龄量身定制的沟通策略可能对有关传染病的公共卫生干预有益.
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