战略性地沟通医院的包容性努力:为社区参与提供信任信号
Arjun Rajkhowa1, Megan Sharp1, Barbara Kelly1
1University of Melbourne, Melbourne, Victoria, Australia.
The International journal of health planning and management
|October 8, 2024
概括
建立对医疗保健的信任需要对多样性和包容性进行明确的沟通. 医院可以使用网站信号来安慰边缘化社区并提高参与度.
科学领域:
- 卫生沟通健康沟通
- 卫生社会学 卫生社会学
- 公共卫生政策 公共卫生政策
背景情况:
- 信任对于有效的医疗保健参与至关重要,特别是在弱势社区.
- 医疗保健中的歧视需要包容性战略,以建立患者的信心.
- 公共医院网站是传达机构价值观的关键平台.
研究的目的:
- 检查公共医院网站上的多样性和包容性信号.
- 倡导对医疗保健中的信任信号策略进行跨学科研究.
- 探索网站如何培养信任并鼓励边缘化群体的参与.
主要方法:
- 墨尔本两家大型公共医院的公共网站的内容分析.
- 识别和评估多样性和包容性信息传递.
- 关于健康沟通中的信任信号策略的文献综述.
主要成果:
- 医院网站显示多样性和包容性的"信号".
- 这些信号可以让边缘化社区对得到尊重的待遇感到放心.
- 有效的信息传递可以鼓励更多的医疗保健参与和员工参与.
结论:
- 肯定多样性和包容性的公共传播对医疗保健有价值.
- 需要跨学科的研究来了解信任信号的有效性.
- 网站策略可以帮助克服边缘化患者和工作人员的障碍.
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