在亚马逊上销售误导性的"癌症治疗"书籍:在亚马逊网站进行系统搜索和主题分析
Marco Zenone1, May van Schalkwyk1, Greg Hartwell1
1Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine, London, United Kingdom.
Journal of medical Internet research
|October 8, 2024
概括
亚马逊网站上近一半的癌症治疗书籍包含误导性信息,经常宣传没有科学支持的治疗方法. 亚马逊需要更好的执法来制这种危险的健康错误信息的传播.
科学领域:
- 在瘤学瘤学.
- 医疗信息学 医疗信息学
- 电子商务分析分析
背景情况:
- 人们越来越担心基于网络的癌症错误信息.
- 在亚马逊等电子商务平台上对癌症错误信息的理解有限.
- 媒体报道显示,亚马逊上销售了可疑的癌症产品.
研究的目的:
- 评估亚马逊.com.com上误导性癌症治疗书籍的流行情况.
- 分析这些书中的误导性信息的性质.
主要方法:
- 在亚马逊网站搜索"癌症治疗"并分析了前1000名英语书籍的结果.
- 编码的书籍误导,如果他们建议科学不支持的治疗方法.
- 对误导性书籍进行了主题分析,以确定共同的主题.
主要成果:
- 49.4%的抽样"癌症治疗"书籍包含误导性信息.
- 误导性书籍经常宣称有效的治疗方法,过于简化癌症,并使传统治疗失信.
- 第一个搜索结果页显示,误导性书籍的普及率最高 (69.7%).
结论:
- 误导性的癌症治疗书籍很普遍,并在Amazon.com.com上突出显示.
- 这些书籍有助于在线更广泛的健康错误信息环境.
- 亚马逊需要加强执法,卫生组织应该主动揭穿错误信息.
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