比较与公共卫生相关的材料在旧媒体的印刷版和网页版本
1Department of Environmental, Occupational, and Geospatial Health Sciences, City University of New York Graduate School of Public Health and Health Policy, New York, NY 10027, United States.
这项研究创建了一个可以从传统媒体中搜索的公共卫生内容数据库,比较印刷版和网页版,以改进有针对性的健康传播策略.
科学领域:
- 公共卫生信息学 公共卫生信息学
- 媒体研究 媒体研究
- 卫生沟通健康沟通
背景情况:
- 在互联网之前的传统媒体通常是值得信赖的健康信息来源.
- 传统媒体的印刷和网络版本为公共卫生分析提供了有价值的,但尚未充分利用的数据.
- 现有的研究还没有广泛地检查使用信息学方法的公共卫生沟通策略的传统媒体.
研究的目的:
- 从传统媒体建立一个全面的公共卫生内容数据库.
- 随着时间的推移,分析和比较印刷和网络版本中公共卫生主题的流行程度.
- 探索信息学的应用,以了解基于媒体的健康传播.
主要方法:
- 从11个国家杂志中构建了一个数据库,采样传统媒体内容.
- 提取的文章按标题,期刊,版本 (印刷/网页),出版日期,项目类型和公共卫生主题进行编码.
- 总共分析了2558份印刷和6440份网络文档,确定了17个不同的公共卫生主题.
主要成果:
- 成功创建了一个可以从传统媒体搜索的公共卫生内容数据库.
- 在分析的文件中确定并编码了17个公共卫生主题.
- 随着时间的推移,在印刷和基于网络的传统媒体之间的内容流行率中观察到显著的差异.
结论:
- 信息学方法为分析类似的非结构化媒体数据提供了一个模型.
- 了解传统媒体内容的分发有助于制定有针对性的,有效的公共卫生信息.
- 这种方法可以加强向特定的人口和利益群体提供健康信息.
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