在中国在线健康社区探索客户对心理顾问的偏好:长度研究
Xiandong Feng1,2, Yinhuan Hu1,2, Holger Pfaff3
1School of Medicine and Health Management, Tongji Medical College, Huazhong University of Science and Technology, Wuhan, China.
Journal of medical Internet research
|October 10, 2024
概括
在线心理健康社区的客户选择受到辅导员信号的影响. 服务价格,在线声誉和实践经验对选择产生积极影响,而亲社会行为则表现出反转的U形效应.
科学领域:
- 行为经济学是一种行为经济学.
- 在线健康社区在线健康社区
- 信号传递理论 信号传递理论
背景情况:
- 在线健康社区弥合了心理健康服务的差距.
- 在这些平台上客户决策的研究不足.
研究的目的:
- 检查心理辅导员主页上的信号如何影响客户的选择.
- 应用信号理论来理解在线心理健康环境中的客户行为.
主要方法:
- 利用信号理论,将信息分为在线和离线信号.
- 开发了一个客户选择行为的理论模型.
- 通过使用固定效应模型,分析了中国在线心理健康社区487名辅导员的数据.
主要成果:
- 在线信号:服务价格 (β=0.186) 和在线声誉 (β=0.489) 对客户的选择产生积极影响.
- 线下信号:实践经验 (β=0.007) 与客户的选择有积极的关系.
- 辅导员亲社会行为表明与客户选择的反转U形关系.
结论:
- 信息信号显著影响在线心理健康社区的客户选择.
- 扩大信号理论的应用到在线消费者行为.
- 强调优化在线和离线辅导员信息对平台和提供商战略的重要性.
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