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对肉类减少的逐步行为变化重新审视:在荷兰的一项研究中应用决策平衡量级

Muriel C D Verain¹, Machiel J Reinders¹, Emily P Bouwman²

¹Wageningen University & Research, Wageningen Economic Research, the Netherlands.

|October 12, 2024

概括

了解消费者减少肉类的权衡是气候和健康目标的关键. 该研究发现,研究发现.

科学领域:

饮食转变和消费者行为研究.
环境和公共卫生研究.
行为经济学和决策.

背景情况:

对气候变化,动物福利和公共健康的日益关注迫使人们适度食用肉类.
消费者对采用减少肉类饮食的决策过程的理解仍然有限.
减少肉类的决定性平衡量 (DB量表) 是为了探索消费者权衡而开发的.

研究的目的:

在荷兰的背景下,复制一项关于减少肉类的决策平衡规模的德国研究.
验证DB尺度在了解消费者动机和减少肉类减少障碍方面的有效性.
将DB尺度与现有的肉类减少研究工具进行比较.

主要方法:

在1982年荷兰成年人代表性样本中进行了一项调查.
该研究复制了Strässner和Hartmann (2023) 的方法,使用决策平衡尺度 (DB尺度).
使用统计分析,将DB尺度与其他已建立的尺度进行比较,并分析子组.

主要成果:

该研究证实了德国背景的发现,确定"合法化"是主要的障碍,并将"工厂养殖的弊端"作为荷兰减少肉类的主要动机.
发现DB尺度独特地结合了实际可行性方面,使其与其他尺度区别开来.
在减少肉类消费的过程中,消费者表现出了比消费者更好的利益平衡.

结论:

这些发现为支持消费者制定肉类适度策略提供了宝贵的见解.
干预措施应考虑解决高强度畜牧业和以肉为中心的食品文化所感知的合法性.
通过挑战社会规范和促进可行性,有可能加速向减少肉类减少的行为变化.

关键词:

决定性的平衡规模决定性的平衡规模.灵活主义的灵活性主义.减少肉类的使用.植物性饮食改变植物性饮食改变变化的阶段变化的阶段

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