流行病缓解措施和COVID-19应对:朝着开发"应对危机通信" (COCCO) 规模的方向
Annegret F Hannawa1,2, Brian H Spitzberg3, Aneel Bhusal4
1Center for the Advancement of Healthcare Quality & Safety (CAHQS), Faculty of Communication, Culture & Society, Università Della Svizzera Italiana (USI).
Health communication
|October 14, 2024
概括
新的应对危机沟通 (COCCO) 规模有效地衡量了危机期间公众应对策略. 一个精细的7因素模型验证了其用于理解对官方健康通讯的反应.
科学领域:
- 危机沟通 危机沟通
- 心理测量 心理测量 心理测量
- 公共卫生 公共卫生
背景情况:
- COVID-19大流行突显了应对策略的重要性以及官方沟通对公众反应的影响.
- 现有的框架可能无法完全捕捉到对危机信息的行为反应的细微差别.
研究的目的:
- 为了评估新型五度"应对危机沟通" (COCCO) 尺度的心理测量有效性.
- 评估应对行为,以应对官方COVID-19通信.
主要方法:
- 2022年2月,对742名瑞士居民进行了一项全国代表性调查.
- 确认因素分析测试了多个模型 (5,6,7和8因素结构) 用于COCCO尺度.
- 测量不变性在不同语言版本和通信环境中进行了测试.
主要成果:
- 原来的5因素模型显示不够合适;一个7因素模型提供了令人满意的解决方案.
- 精细的7因素模型证明了法语,意大利语和德语语言版本的测量不变性.
- 该尺度还显示了官方卫生当局和传统媒体沟通背景的不变性.
结论:
- 科科尺度,特别是7因素模型,提供了对应对策略的有效和可靠的基于运动的评估.
- 这种尺度是了解全球事件期间公众行为和应对危机通信的宝贵工具.
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