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亲环境生活的情感设计:视觉吸引力和用户互动性影响可持续消费意图,积极情绪的温和效应

Yunxi Feng¹, Li Zhao^2,1

¹Department of Industrial Design, Pukyong National University, Busan, 48513, South Korea.

|October 14, 2024

概括

支持环境的移动应用程序,如森林促进可持续消费. 视觉吸引力和实用性驱动用户的意图,积极的情绪增强了这种效果.

科学领域:

环境心理学环境心理学
人与计算机的交互
可持续消费研究可持续消费研究

背景情况:

越来越多的公众对可持续消费的兴趣推动了支持环境的移动应用程序的发展.
游戏化应用程序,如森林,正在成为鼓励绿色生活方式的流行的工具.
了解用户参与背后的心理机制对于设计有效的环境应用程序至关重要.

研究的目的:

调查亲环保应用程序中的视觉吸引力和用户互动性如何影响可持续消费意图.
分析用户积极情绪在这种影响过程中的调节作用.
将刺激-有机体-反应 (S-O-R) 理论应用于环境应用中的情感设计.

主要方法:

基于刺激-有机体-反应 (S-O-R) 理论开发了一个理论框架.
使用部分最小平方结构方程建模 (PLS-SEM) 进行了定量分析.
在线问卷调查对森林应用程序的586名用户进行了调查.

主要成果:

视觉吸引力显著提高了林应用程序的感知实用性.
感知到的实用性对用户的可持续消费意图产生了积极的影响.
感知到的实用性完全介绍了视觉吸引力和可持续消费意图之间的联系.
积极的情绪调节了感知到的有用性和可持续消费意图之间的关系.

结论:

优化视觉吸引力和培养积极情绪是开发有效的环保移动应用程序的关键.
该研究增强了S-O-R理论在可持续性背景下的情感设计研究中的应用.
研究结果强调了整合情感设计原则的重要性,以通过技术促进可持续的行为.

关键词:

林是一个林.情感设计是一种情感设计.积极的情绪是一种积极的情绪.可持续的消费意图可持续的消费意图用户互动性的用户互动性.视觉上的吸引力.

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