消费者可以根据视觉线索判断鱼的新鲜度吗? 一个关于日本消费者的案例研究
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Published on: September 11, 2018
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Penglong Li1, Yutaro Sakai1, Hisashi Kurokura1
1Graduate School of Agricultural and Life Science, The University of Tokyo, Bunkyo, Tokyo 113-8657, Japan.
Foods (Basel, Switzerland)
|October 16, 2024
概括
日本消费者可以通过视觉评估鱼的新鲜度,主要是使用眼睛的亮度和身体颜色. 然而,对视觉线索的误解,而不仅仅是灵敏度,会影响准确的新鲜感检测.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 感官分析 感官分析
背景情况:
- 现代市场经常使用粘膜,使视觉评估对鱼的新鲜度至关重要.
- 由于包装方法,消费者依靠视觉线索来确定鱼的质量.
研究的目的:
- 调查日本消费者在视觉上辨别鱼的新鲜度的能力.
- 确定消费者用于新鲜度评估的特定视觉指标.
- 了解鱼类视觉新鲜度检测背后的机制.
主要方法:
- 一个在线实验涉及529名日本参与者评估拍摄的马.
- 量化身体颜色和形状数据的主要组成部分分析.
- 物理特征的测量:脂质含量,光泽,长度和重量.
主要成果:
- 一部分消费者根据视觉线索准确地判断了鱼的新鲜度.
- 消费者主要使用眼睛亮度和身体颜色;鱼形状的影响较小.
- 低精度与视觉信号的误解有关,而不仅仅是信号不敏感.
结论:
- 视觉线索,如眼睛的亮度和身体颜色是日本消费者评估鱼的新鲜度的关键.
- 消费者在视觉新鲜度检测方面的准确性可能会受到信号误解的影响.
- 进一步的研究可以完善对海鲜市场视觉质量感知的理解.
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