描述性规范在超极化环境中可能会"反弹"
1Sloan School of Management, Massachusetts Institute of Technology, 100 Main Street, Cambridge, MA 02142, USA.
PNAS nexus
|October 16, 2024
概括
社会规范干预可以在两极分化的环境中产生反作用. 了解外群行为,比如在COVID-19期间戴口罩,当特朗普支持者不戴口罩时,拜登支持者意外增加了口罩意图.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
- 公共卫生干预措施 公共卫生干预措施
背景情况:
- 描述性的社会规范干预旨在通过突出共同的行为来影响行为.
- 超极化环境,如COVID-19大流行期间的口罩佩戴,可能会改变规范干预的有效性.
研究的目的:
- 调查描述性社会规范在政治两极分化的环境中对行为的影响.
- 检查了解外组行为的学习对内组成员意图的影响.
- 探索推动社会规范效应和潜在反作用的潜在机制.
主要方法:
- 进行了四次实验,重点关注拜登支持者在COVID-19大流行期间佩戴口罩的意图.
- 干预措施涉及向参与者提供有关外组成员 (特朗普支持者) 戴口罩行为的信息.
- 对照条件检查了在一个非两极化背景下抛硬币任务中的不诚实.
主要成果:
- 观察到一种描述性的社会规范"反弹"效应:拜登支持者在了解到大多数特朗普支持者不戴口罩后,增加了戴口罩的意图.
- 这种反弹效应与群体成员对不戴口罩的不赞成感的变化有关.
- 在非两极化环境中,观察到传统的描述性规范效应.
结论:
- 在高度两极分化的环境中,描述性的社会规范干预可能会产生反作用.
- 了解内集团-外集团动态对于设计有效的行为改变策略至关重要.
- 宣传外群的反社会行为可能有助于在两极分化的环境中促进亲社会行为.
更多相关视频
05:22Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies
Published on: May 9, 2019
5.3K
09:03Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
5.7K
相关概念视频
Group Polarization
34.2K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
34.2K
Horney's Sociocultural Approach
464
Karen Horney's psychoanalytic theories emphasize the potential for self-realization and the importance of addressing social and cultural, rather than biological, factors in personality development. She challenged traditional Freudian views, particularly Freud's concept of "penis envy," which she argued stemmed from cultural influences rather than inherent biological differences. Horney believed that any sense of inferiority in women was a result of societal conditioning, such as...
464
Stereotype Threat and Self-fulfilling Prophecies
37.5K
When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...
37.5K
Stereotype Content Model
14.0K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.0K
In- and Out-Groups
38.9K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
38.9K
Social Proof
27.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.6K
