针对性网络广告与传统招募老年人参加临床试验的方法的比较
Kathryn Baldyga1, Ike Iloputaife1, George Taffet2
1Hinda and Arthur Marcus Institute for Aging Research, Hebrew SeniorLife, Boston, Massachusetts, USA.
Journal of the American Geriatrics Society
|October 16, 2024
概括
针对性网络广告显著提高了对老年人的临床试验招聘,与传统方法相比,增加了兴趣,查和招生率. 需要进一步评估偏差和成本效益.
科学领域:
- 临床研究 临床研究
- 老年学是一门学科.
- 数字健康数字健康
背景情况:
- 招募老年人参加临床试验存在重大挑战.
- 传统的招聘方法往往会在这个人口群体中产生缓慢的入学率.
研究的目的:
- 评估基于网络的有针对性的广告作为参与老年人临床试验的招聘策略的有效性.
- 为了比较传统和基于网络的广告方法之间的招聘率.
主要方法:
- 在三项涉及老年人的临床试验中对招聘策略进行了比较分析.
- 由于最初的招聘速度缓慢,从传统的招聘转向主要针对网络广告.
主要成果:
- 与传统方法相比,基于网络的广告接触到更多的个人,并且表现出至少两倍的表达兴趣,选完成,资格和入学率.
- 电话选后的排除率在基于网络和传统的招聘方法之间是可比的.
- 通过网络广告招募的参与者通常更年轻,与传统招募者相比,具有相似的种族分布和教育水平.
结论:
- 基于网络的有针对性的广告似乎更有效地在临床试验中更快地招募老年人.
- 建议进行进一步的研究,以评估兼容的研究设计,潜在的人口偏差以及该策略的成本效益.
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