愿意支付不同类型碳标签产品的差异:一个动态的视角
1School of Management, China Institute for Studies in Energy Policy, Collaborative Innovation Center for Energy Economics and Energy Policy, Xiamen University, Fujian, 361005, China.
Journal of environmental management
|October 16, 2024
概括
在中国,消费者支付碳标签 (CL) 的意愿在各类产品中下降. 感知到的环境价值仍然是关键,这表明试点计划专注于织品和电子产品.
科学领域:
- 环境经济学环境经济学
- 消费者行为 消费者行为
- 可持续的消费可持续的消费
背景情况:
- 碳标签 (CL) 是一种新兴的碳减排政策,具有显著的全球发展潜力.
- 了解消费者愿意为CL产品支付 (WTP) 的动态情况对于政策实施至关重要.
- 之前的研究还没有充分探讨不同产品类别中CL的不断变化的消费者WTP趋势.
研究的目的:
- 动态分析中国四种类型的碳标签产品 (食品,织品,电子产品,家居用品) 的消费者WTP.
- 在五年时间内 (2019-2024) 调查消费者特征对CL产品的WTP变化的影响.
- 确定影响CL产品消费者WTP的潜在机制,并提出改进建议.
主要方法:
- 在5年内从中国一线城市收集的3788份有效问卷中使用间隔回归分析.
- 消费者WTP和消费者特征的影响在2019年与2024年的比较.
- 采用了引导方法来研究消费者特征对WTP的影响机制.
主要成果:
- 从2019年到2024年,食品,织品,电子产品和家居用品中CL产品的整体WTP下降,食品和家居用品的下降幅度更大.
- 消费者特征对WTP的影响发生了转变;低碳行为频率失去了意义,而对CL的态度主要影响了织品和电子产品.
- 消费者感知到的环境价值被确定为主要机制,将个人特征与CL产品的WTP联系起来.
结论:
- 织品和电子产品被推作为CL计划的试点产品类别,因为消费者接受度更高.
- 促进碳标签的感知环境价值对于增强消费者WTP至关重要.
- 在实施CL战略时,政策干预应考虑消费者偏好和特定产品类别的动态性质.
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