越南人民在互联网上购买药物和功能性食品的行为和未来意图:一个横截面研究
Dung Anh Doan1, Nhung Hong Vu2, Phuong Lan Nguyen3
1Faculty of Pharmacy, Phenikaa University, Hanoi, Vietnam.
Scientific reports
|October 16, 2024
概括
越南消费者越来越多地在网上购买药物和功能性食品,过去一年超过一半的购买. 未来的在线购买意图很高,主要是由于过去的积极经验和互联网的健康信息使用.
科学领域:
- 健康科学 卫生科学 卫生科学
- 社会科学 社会科学 社会科学
- 电子商务是一个电子商务.
背景情况:
- 在线购买药物和功能性食品是全球日益增长的趋势.
- 对于医疗保健提供者和电子商务平台来说,了解这一领域的消费者行为至关重要.
- 关于越南消费者在线购买健康相关产品的习惯的研究有限.
研究的目的:
- 调查越南人民在线购买药品和功能性食品的行为.
- 识别影响当前购买行为和未来意图的因素.
- 探索消费者推在线购买健康产品的可能性.
主要方法:
- 从2023年3月到5月进行了一项横截面研究.
- 通过社交网络和在线平台分发了谷歌表格问卷.
- 方便和雪球采样招募了1305名越南参与者.
主要成果:
- 在过去一年中,50.3%的参与者在网上购买了药物和/或功能性食品 (药物:27.6%,功能性食品:45.1%).
- 购买行为与性别,婚姻状况,教育,在线购物频率,互联网使用时间和寻求健康信息有关.
- 77.5%的人打算在未来在线购买,受过去的经验,位置,慢性疾病和通过互联网进行自我治疗的影响.
结论:
- 在线购买药物和功能性食品很普遍,并打算在越南消费者中增加.
- 积极的过去经验和互联网的利用健康信息显著驱动在线购买行为和未来的意图.
- 该研究强调了越南电子药房和在线健康平台的潜力.
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