竞争行为的网络传播
1Department of Sociology, Department of Statistics, University of Washington.
概括
在竞争性行为扩散中,最初的采用者规模创造了"领先优势". 这一优势受到网络过渡性,采用值和早期采用者的连接影响,影响扩散结果.
科学领域:
- 社交网络分析分析
- 计算社会科学 计算社会科学
- 行为经济学是一种行为经济学.
背景情况:
- 单一行为扩散模型已经很成熟.
- 竞争性扩散场景,涉及多种竞争行为,存在独特的挑战.
- 现有的模型不能完全捕捉到竞争行为采用的复杂性.
研究的目的:
- 研究单一行为扩散的关键因素如何影响竞争性扩散.
- 分析网络过渡性,采用值和早期采用者连接在竞争性传播中的影响.
- 确定在哪些条件下对抗关系影响行为扩散不平等的条件.
主要方法:
- 基于代理的建模模拟被用来探索竞争性扩散动态.
- 该研究系统地改变了网络过渡度,采用值和初始采用群体的大小.
- 评估了早期采用者的连接对传播结果的影响.
主要成果:
- 采用器尺寸的微小初始差异显著放大,创造出明显的"先发优势".
- 领先优势的程度取决于网络结构和采用参数之间的相互作用.
- 补偿关系可能会导致不平等的扩散,这取决于特定的网络和采用条件.
结论:
- 网络结构和采用动态极大地影响了竞争性的传播结果.
- 了解网络过渡度,采用值和早期采用者特征之间的相互作用对于预测扩散成功至关重要.
- 这些发现提供了对竞争思想,创新或社会运动的传播的见解.
相关概念视频
Relationship Formation
39.8K
What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
39.8K
What is Behavior?
8.9K
Behaviors are actions that an organism engages in—they can be related to finding food, reproducing, defending against threats, and many other possible actions. Behaviors include activities related to the environment around the animal—such as migration—as well as social interactions within a species or population. Many behaviors involve motor output—that is, muscle movements—while others involve less visible actions, such as learning.
8.9K
Social Proof
27.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.6K
Social Facilitation
31.8K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
31.8K
Conformity
45.0K
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
45.0K
Nonconscious Mimicry
4.5K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.5K


