禁止不健康产品广告的挑战和解决方案:一个定性研究
Marziyeh Najafi1, Ali Mohammad Mosadeghrad2, Mohammad Arab3
1Social Determinant of Health Research Center, Alborz University of Medical Sciences, Karaj, Iran.
BMC public health
|October 25, 2024
概括
伊朗 伊朗 伊朗 伊朗
科学领域:
- 公共卫生 公共卫生
- 卫生政策 卫生政策
- 沟通研究 沟通研究
背景情况:
- 食品,酒精和烟草等不健康的产品是非传染性疾病的关键风险因素.
- 伊朗颁布了一项法律,禁止在所有媒体和年龄人口统计数据中对不健康产品的广告.
- 有效监管不健康产品广告对于公共卫生结果至关重要.
研究的目的:
- 确定在执行伊朗禁止不健康产品广告的禁令方面面临的挑战.
- 为有效实施和利益相关者参与提供基于证据的解决方案.
- 分析阻碍广告禁令成功的障碍.
主要方法:
- 使用半结构面试进行的定性研究.
- 采访了参与广告禁令的24位政策制定者和专家.
- 目的性和雪球采样技术被用于参与者选择.
主要成果:
- 挑战被分为外部 (政治,社会,经济),组织间 (使命,沟通) 和内部 (规划,组织,领导,控制) 的挑战.
- 关键参与者的不同角色和任务造成了重大执法挑战.
- 对这些挑战的无效管理阻碍了法律的执行和成功.
结论:
- 禁止不健康产品广告的禁令面临着需要战略管理的多方面的挑战.
- 解决已识别的障碍对于成功实施和公共卫生影响至关重要.
- 政策制定者和卫生管理人员必须主动消除障碍,以确保法律的有效性.
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