沙特阿拉伯的制药广告和公众的看法
Mohammed A Alnuhait1, Hana A Althobaiti1, Meshari H Alharbi1
1Pharmaceutical Practices Department, College of Pharmacy, Umm Al-Qura University, Makkah 21955, Saudi Arabia.
Pharmacy (Basel, Switzerland)
|October 25, 2024
概括
在沙特阿拉伯,公众对药物广告的认识很高,但人们仍然担心不切实际的期望和过度服用药物. 消费者强烈希望对药品广告,特别是在线广告进行更严格的监管.
科学领域:
- 药品广告中的药品广告.
- 公共卫生 公共卫生
- 数字营销法规数字营销法规.
背景情况:
- 不断变化的数字环境需要对沙特阿拉伯的药品广告进行审查.
- 了解公众的意识和看法对于有效的监管至关重要.
研究的目的:
- 评估公众对沙特阿拉伯药品广告的认识和看法.
- 评估监管框架对公众理解和态度的影响.
- 确定首选的广告媒介和对药品广告的关注点.
主要方法:
- 采用在沙特阿拉伯 (2023年12月) 进行的电子调查进行的横截面研究.
- 一个多样化的样本440名参与者完成了通过社交媒体分发的调查.
- 该调查涵盖了对药物广告的看法,态度,监管知识和媒体偏好.
主要成果:
- 参与者对药物广告的高度认识 (平均年龄33岁,主要是学士学位持有者).
- 有关不切实际的期望 (89.8%) 和潜在的过度服用药物存在重大担忧.
- 强烈要求更严格的法规 (93.2%) 和主动监控 (96.4%) 在线药品广告,特别是在社交媒体上.
结论:
- 在沙特阿拉伯,制药广告需要在道德透明度和教育价值之间保持平衡.
- 数字平台需要加强监管监督,以确保信息的准确传播.
- 通过合作,将广告实践与公共卫生利益和监管标准保持一致至关重要.
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