在线媒体使用和真实世界的个人网络中的COVID-19疫苗接种:定量研究
Iulian Oană1,2, Marian-Gabriel Hâncean1,2,3, Matjaž Perc4,5,6,7
1Department of Sociology, University of Bucharest, Bucharest, Romania.
Journal of medical Internet research
|October 25, 2024
概括
社交网络依赖在线媒体获取健康信息的个人显示较低的COVID-19疫苗接种率. 这凸显了社交圈和在线信息消费对疫苗接受的影响.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 流行病学 流行病学
背景情况:
- 传统的调查往往忽略了现实世界的社交网络对健康行为的影响,例如对疫苗的犹.
- 社交网络分析揭示了在线话语,但往往忽视了线下社交互动的影响.
- 在了解社会圈子如何影响疫苗接受方面存在差距,特别是在线下.
研究的目的:
- 调查在线媒体消费对真实世界社交网络中的疫苗接种决策的影响.
- 分析罗马尼亚独特的定量网络数据,以了解疫苗接种行为驱动因素.
主要方法:
- 在罗马尼亚农村社区使用个人网络分析框架进行了83次面对面采访.
- 收集了有关受访者及其社交圈 (alters) 的数据,分析了61个完整的个人网络 (1280个alters).
- 采用混合多层物流回归模型,根据受访者首选的健康信息来源预测其他人的疫苗接种状态.
主要成果:
- 在受访者专门使用在线媒体获取健康信息的网络中发生的变化导致疫苗接种率显著降低 (OR 0.37).
- 从传统媒体转向传统媒体和在线媒体的综合使用并没有显著改变疫苗接种率 (OR 0.75).
- 如果他们的受访者自我被接种了疫苗 (OR 3.75),他们更有可能接种疫苗 (OR 3.75).
结论:
- 现实世界的社交网络显著影响健康观点和行为,包括疫苗接种情况.
- 个体的疫苗接种决策受其社交时代在线媒体使用和疫苗接种行为的影响.
- 量身定制的沟通策略对于改善数字健康素养和疫苗接种率低的地区的疫苗接种率至关重要.
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