在中国公共卫生紧急疫情爆发期间,危机沟通的说服力效应
Behavioral sciences (Basel, Switzerland)
|October 26, 2024
概括
在公共卫生紧急情况期间有效的危机沟通需要了解说服路线. 通过主流媒体,中央路线提供了稳定的公众信任和知识,这对于打击信息流行病至关重要.
科学领域:
- 公共卫生传播 公共卫生传播
- 危机管理 危机管理
- 劝说心理学 劝说心理学
背景情况:
- 全球公共卫生紧急情况带来了独特的挑战,如信息流行病和科学争议.
- 有效的危机沟通对于政府在卫生危机期间的反应至关重要.
- 阐述概率模型为理解说服提供了一个框架.
研究的目的:
- 评估在中国COVID-19爆发期间危机沟通的说服力效应.
- 分析边缘 (医疗专家) 和中央 (主流媒体) 路线在危机沟通中的不同角色.
- 建议双主题说服作为有效应对公共卫生紧急情况的战略.
主要方法:
- 使用概率模型作为理论框架.
- 开发一种危机沟通说服效果评估方法,包括情绪分析.
- 在中国COVID-19爆发的早期阶段检查危机沟通策略.
主要成果:
- 外围路线 (医疗专家) 迅速建立信任并影响公众的态度,但缺乏稳定性.
- 中央路线 (主流媒体) 显示出稳定,积极和有弹性的说服力.
- 双主题说服有效打击信息流行病,增强信心,并传播医学知识.
结论:
- 双主题说服是管理公共卫生紧急情况的关键策略.
- 在危机期间,中央路线对长期的公众信任和理解更有效.
- 研究结果为未来全球公共卫生危机沟通工作提供了实际参考.
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