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发展食品消费者对电离辐射和基因改造的态度
Iwan Junaedi1, Lisa S McNeill1, Robert P Hamlin1
1Department of Marketing, University of Otago, Dunedin 9054, New Zealand.
Nutrients
|October 26, 2024
概括
由于情感不信任,消费者对食品辐射 (IoR) 和基因改造 (GM) 的接受度较低. 虽然转基因的接受度随着反思而有所改善,但IoR的接受度却没有,这表明教育必须解决对新兴食品技术的内在反应.
科学领域:
- 食品科学与技术 食品科学与技术
- 消费者行为研究研究
- 风险感知研究 风险感知研究
背景情况:
- 对于新的食品保存技术,如电离辐射 (IoR),消费者接受是至关重要的.
- 了解消费者对新兴食品技术的行为反应,对于其成功实施至关重要.
- 这项研究解决了调查消费者对易腐食品稳定性IoR的看法的需要.
研究的目的:
- 调查消费者对电离辐射 (IoR) 的看法和接受,以稳定易腐食品.
- 探索年轻人对IoR和转基因食品的态度.
- 评估消费者消费IoR和转基因易腐食品的意愿.
主要方法:
- 采用混合方法方法,将定性和定量研究结合起来.
- 在新西兰调查了313名年轻成年人关于他们对辐射 (IoR) 和转基因 (GM) 易腐食品的看法.
- 评估了态度,消费意愿,并探索了两种技术的情感与认知关联.
主要成果:
- 定性发现表明,对IoR和GM来说,情感比认知关联占主导地位.
- 定量分析显示,转基因评估与反射有所改善,与IoR不同 (p < 0.01).
- 雌性偏好转基因,雄性偏好IoR (p < 0.01);两者都受到不利影响而非未经处理的产品 (p < 0.01).
结论:
- 年轻消费者对IoR和GM存在严重的情感不信任.
- 情感不信任是抵抗认知教育的,但GM态度随着时间的推移而变软.
- 针对性教育策略,解决内在反应可能是必要的,以获得IoR和GM的接受.
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