在Instagram上对儿科眼科内容的分析
Journal of pediatric ophthalmology and strabismus
|October 28, 2024
概括
在Instagram上的儿科眼科内容主要由患者和家人主导,而不是眼科医生. 虽然眼科医生有更多的追随者,但他们的存在是有限的,需要策略来提高他们的知名度.
科学领域:
- 眼科医生 眼科 眼科
- 社交媒体分析 社交媒体分析
- 数字健康传播数字健康传播
背景情况:
- 像Instagram这样的社交媒体平台越来越多地用于传播健康信息.
- 在这些平台上了解儿科眼科内容的风景对于有效的患者教育和专业参与至关重要.
研究的目的:
- 分析在Instagram上分享的与儿科眼科相关的信息.
- 描述这个领域中普遍存在的作者和内容类型.
主要方法:
- 一项横截面研究利用了Instagram上的112个常见的儿科眼病标签.
- 每个标签的前9个帖子被分析为参与度指标 (喜欢,评论,浏览量,ELR).
- 文章按作者 (例如,患者,公司,眼科医生) 和内容类型 (例如,患者体验,教育) 分类.
主要成果:
- 分析的900多个帖子显示出显著的参与,有数百万个赞,评论和浏览量.
- 患者和家人产生了最多的内容 (37.6%),其次是公司 (20.2%).
- 教育内容占主导地位 (29.7%),其中公司和医疗机构是主要贡献者.
结论:
- 经过董事会认证的眼科医生在Instagram上表现不足,尽管每篇帖子的追随者数量较高.
- 患者和家人是儿童眼科内容的主要创造者.
- 需要进一步的研究来提高眼科医生在社交媒体上撰写的内容的可见性和推广.
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