包装前方标签对消费者决策的影响:使用脑电图和FaceReader进行全面研究
Jakub Berčík1, Jana Gálová1, Adriana Rusková1
1Institute of Marketing, Trade and Social Studies, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Nitra, Slovakia.
International journal of food sciences and nutrition
|October 28, 2024
概括
包装前方的Nutri-Score标签对消费者对健康食品的选择产生重大影响,隐性反与明确意见不同. 这项研究强调了透明的营养标签对消费者决策的重要性.
科学领域:
- 消费者行为和营养科学 消费者行为和营养科学
- 食品标签与公共卫生问题
背景情况:
- 包装前方标签 (FOPL) 影响消费者购买决策和品牌忠诚度.
- 现有的FOPL在视觉吸引力和清晰度上有所不同,影响了消费者的理解.
- 营养透明度对于旨在提高销售和信任的公司来说至关重要.
研究的目的:
- 调查Nutri-Score营养标签对消费者对更健康食品替代品的决策的影响.
- 为了比较消费者关于营养标签的隐式和显式反.
- 探索各种因素在消费者选择更健康的食物选择中的作用.
主要方法:
- 使用传统方法:问卷和深度访谈.
- 采用新兴技术:眼睛追踪,FaceReader和电脑摄影以获得隐式反.
- 对所选食品类型的消费者决策过程进行分析.
主要成果:
- 关于Nutri-Score的影响,隐式和明确的消费者反之间观察到显著的差异.
- 营养评分 (Nutri-Score) 对消费者选择更健康的食品替代品产生了显著影响.
- 该研究确定了影响消费者食品选择决策的关键因素.
结论:
- 隐性消费者回应提供了有价值的见解,与有关营养标签的明确声明不同.
- 营养评分显示了作为指导消费者选择更健康食品的有效工具的潜力.
- 未来的研究应该利用现实世界的新兴方法来进一步了解消费者行为.
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