互动性,人性和信任:人工智能聊天机器人在电子商务中采用的心理方法
1School of Economics and Management, Hubei Engineering University, Xiaogan City, Hubei, 432100, PR China.
BMC psychology
|October 29, 2024
概括
互动性和感知到的人性显著增加对电子商务人工智能聊天机器人的信任. 这种信任调解了人工智能聊天机器人的采用意图,增强了在线购物体验.
科学领域:
- 人与计算机的交互
- 电子商务 技术 技术 电子商务
- 人工智能采用 人工智能采用 人工智能采用 人工智能采用 人工智能采用
背景情况:
- 人工智能聊天机器人越来越多地集成到电子商务平台中.
- 了解用户信任对于在线零售中采用人工智能聊天机器人至关重要.
- 现有的研究还没有充分探索信任在人工智能聊天机器人采用的调解作用.
研究的目的:
- 调查互动性和感知到的人性对电子商务中人工智能聊天机器人的信任的影响.
- 检查信任对互动性和人工智能聊天机器人采用意图之间的关系的调解效应.
- 探索信任对人类感知和人工智能聊天机器人采用意图之间的关系的调解效应.
主要方法:
- 一项使用时间延迟方法的定量研究,采用中国南部343个客户的数据.
- 在线中文问卷通过调查公司进行管理.
- 数据分析的重点是互动性,人性,信任和采用意图之间的关系.
主要成果:
- 互动性和感知到的人性都显著提高了对AI聊天机器人的信任.
- 对人工智能聊天机器人的信任显著调解了互动性和采用意图之间的关系.
- 对人工智能聊天机器人的信任显著介绍了人性感知和采用意图之间的关系.
- 感知到的乐趣可以缓和人工智能聊天机器人在电子商务中的使用.
结论:
- 互动性和感知到的人性是对电子商务AI聊天机器人信任的关键驱动因素.
- 信任是采用人工智能聊天机器人的关键调解者,受用户交互和感知到的人类相似性的影响.
- 结果为AI聊天机器人设计和在线零售业的商业战略提供了洞察力,利用预期确认理论.
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