在微信公众账户用户中接受健康科学信息的知识,态度和实践:一个跨部门研究
Yanan Wang1, Peiqiang Liu1, Qiong Zhang1
1Department of Health Management of the Shandon Provincial Third Hospital, Shandong University, Jinan, China.
Disaster medicine and public health preparedness
|October 29, 2024
概括
中国的微信用户对健康账户有很好的了解和态度. 该研究揭示了影响他们与在线健康信息互动的因素.
科学领域:
- 公共卫生 公共卫生
- 数字健康传播数字健康传播
- 社交媒体研究 社交媒体研究
背景情况:
- 微信是中国的主导社交媒体平台.
- 社交媒体上的与健康相关的公共账户对于信息传播越来越重要.
- 评估用户与这些平台的互动对于公共卫生倡议至关重要.
研究的目的:
- 评估微信用户关于健康相关公共账户的知识,态度和实践 (KAP).
- 在这些用户中确定影响KAP分数的因素.
主要方法:
- 对567名微信用户进行了基于问卷的调查.
- 用皮尔森相关性分析来检查KAP维度之间的关系.
- 多变量分析确定了KAP分数的独立预测因素.
主要成果:
- 平均KAP分数表明了足够的知识 (61.2%),积极的态度 (69.8%) 和有效的实践 (70.4%).
- 在知识与实践 (r=0.392) 和态度与实践 (r=0.319) 之间发现了显著的正相关性.
- 年龄,婚姻状况,收入和身体状况被确定为与KAP分数相关的独立因素.
结论:
- 中国的微信用户对与健康有关的公共账户表现出相对较好的理解和有利的倾向.
- 这些发现强调了微信在中国有效传播健康信息方面的巨大潜力.
- 有针对性的干预措施可能是有益的,考虑到影响参与的人口和社会经济因素.
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