社会倾听应用于在摩尔多瓦共和国针对免疫接种的量身定制沟通
Alina Timotin1, Adriana Paladi1, Valentin Mita1
1School of Public Health Management, Nicolae Testemitanu State University of Medicine and Pharmacy of the Republic of Moldova, Chisinau, Republic of Moldova.
European journal of public health
|October 29, 2024
概括
反疫苗信息正在侵蚀摩尔多瓦的公众信心,导致疫苗接种率下降. 在线对话揭示了不信任和错误信息,强调了针对性公共卫生信息的必要性,以应对疫苗犹.
科学领域:
- 公共卫生 公共卫生
- 社会科学 社会科学 社会科学
- 流行病学 流行病学
背景情况:
- 在摩尔多瓦,针对麻疹,疹和红疹的疫苗接种覆盖率大幅下降.
- 反疫苗信息的传播正在侵蚀公众的信心.
- 最近的麻疹疫情和难民危机强调了疫苗接种的重要性.
研究的目的:
- 分析在摩尔多瓦围绕免疫接种的在线对话.
- 了解驱动疫苗犹的叙述和情绪.
- 评估错误信息传播的风险,并为公共卫生战略提供信息.
主要方法:
- 一种混合方法的方法,结合了社交倾听 (Talkwalker软件) 和定性分析.
- 分析了450条在线评论,其中30条被选择进行深入的定性审查.
- 在5个月的时间内监测在线结果和参与率.
主要成果:
- 在线讨论在区域性麻疹爆发期间达到顶峰,与公众关注度增加相关.
- 关键主题包括对当局和医疗保健专业人员的不信任,政治/意识形态的影响以及知识差距.
- 尽管参与度很高,但广泛传播错误信息的风险被评估为低,尽管观察到操纵策略.
结论:
- 在摩尔多瓦,关于疫苗接种的在线话语受到不信任,政治议程和错误信息的影响.
- 疫苗接种有时被用作政治信息的媒介.
- 迫切需要通过基于证据的信息来解决信息真空,以促进对疫苗接种的积极态度变化.
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