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应用一种新的理论和方法方法来规划行为改变活动:确定减少垃圾的关键决定因素,并评估由此产生的大规模活动

Robert Tobias¹, Nicole Moraz¹, Barbara Degenhardt²

¹Social Psychology, Department of Psychology, University of Zurich, Zurich, Switzerland.

Frontiers in psychology

|October 30, 2024

概括

这项研究引入了一种新的方法来识别行为变化的关键驱动因素,发现信息,积极的情绪和互惠规范有效地减少了垃圾. 针对厌恶或规范的干预措施没有效果或增加了垃圾.

科学领域:

行为科学行为科学
环境心理学环境心理学
干预设计干预设计

背景情况:

传统的行为改变干预通常依赖于问卷.
在实际的,以干预为重点的方法中存在一个差距,用于识别关键的行为决定因素.
了解这些决定因素对于设计有效的公共卫生和环境活动至关重要.

研究的目的:

介绍一种理论概念和方法方法,用于识别行为变化的关键决定因素.
提出行为决定因素的六个可针对的维度:考虑,可行性,工具评估,规范和目标,情感评估以及需求和紧张状态.
应用和评估这种方法在现实世界中减少野餐垃圾的运动.

主要方法:

使用准实验方法,设计干预措施以针对行为决定因素的特定维度.
干预措施在一个城市公园中实施,在多个日期和地点测量了垃圾量.
使用海报来准信息,情绪和规范等维度,并建立控制区.

主要成果:

提供信息,诱发积极情绪或激活互惠规范的干预措施显著减少了垃圾.
结构性措施,如废物分离选项,也是有效的.
针对厌恶的干预措施没有任何效果,而针对描述性和禁令性规范的干预措施却矛盾地增加了垃圾.

结论:

提出的方法方法是有效的,以确定在现场行为变化的关键决定因素.
针对信息,情绪和规范 (互惠) 等特定维度,可以显著减少垃圾等不良行为.
基于这些发现的进一步大规模活动显示了对环境行为改变的有希望的结果.

关键词:

改变行为改变行为行为决定因素行为决定因素信息宣传活动信息宣传活动干预干预干预干预干预干预在垃圾堆里放垃圾.公园/步道/公园/步道支持环境行为的行为.准实验/现场研究

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