自制香味囊香烟:利用潜在的监管漏洞?
Page D Dobbs1,2, Eric K Soule3, Margaret Mahoney4
1Department of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, AR, USA.
概括
香味囊注入器正在TikTok上销售,允许吸烟者绕过烟草风味禁令. 公共卫生官员必须监测这些新兴产品,以告知法规和预防策略.
科学领域:
- 公共卫生 公共卫生
- 控制烟草的控制方式
- 社交媒体营销 社交媒体营销
背景情况:
- 囊香烟含有充满液体的囊,可以将香味释放到过器中.
- 新兴的注入器设备允许吸烟者规避烟草风味限制.
- 这项研究调查了TikTok视频营销风味囊注射器设备.
研究的目的:
- 在TikTok上检查风味囊注射器设备的营销.
- 了解推广的风味和设备类型.
- 确定参与这种营销的平台和卖家.
主要方法:
- 收集了832个使用特定标签 (#injectorflavor, #flavourclickball, #flavorball, #injectorballcigarette) 的TikTok视频.
- 这些视频是在2021年7月至2023年12月期间全球发布的.
- 一本代码书确定了口味囊,推广口味,设备类型和使用示范.
主要成果:
- 88.3%的视频包含了风味囊,并获得了超过7200万次浏览量.
- 一半的视频展示使用大型注射器设备,15%显示较小的设备.
- 推广了水果,薄荷/薄荷,无酒精和酒精饮料口味;85.6%的视频来自TikTok商店卖家.
结论:
- TikTok是营销可注射囊设备的平台,可以绕过风味限制.
- 这些产品规避了旨在减少烟草使用的政策.
- 政策制定者和公共卫生从业者需要意识到这种营销,以规范和预防.
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