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一个SIMBA CoMICs倡议在社交媒体上共同创建和传播基于证据的,同行评审的短视频:混合方法前性研究

Maiar Elhariry¹, Kashish Malhotra^2,3, Kashish Goyal^4,5

¹Sandwell General Hospital, Sandwell and West NHS Trust, Birmingham, United Kingdom.

JMIR medical education

|October 30, 2024

概括

这项研究训练了医学学生,以创建有关多囊卵巢综合征 (PCOS) 和甲状腺疾病的准确社交媒体视频,展示了一种可扩展的方法来打击健康错误信息并增强患者的理解.

科学领域:

医学教育医学教育
数字健康传播数字健康传播
卫生识字卫生识字

背景情况:

社交媒体是健康信息的关键道,但往往包含错误信息.
对于在线创建可靠的,经同行评审的健康内容,存在有限的指导方针.
这项研究解决了在TikTok和Instagram等平台上基于证据的健康教育的需求.

研究的目的:

评估PCOS和甲状腺疾病的基于证据的视频的创作,传播和影响.
探索内容创作者的体验,并评估受众对健康信息的参与.
建立一个框架,为社交媒体制作准确,可访问的医疗内容.

主要方法:

一个混合方法研究,涉及脚本生成,视频创作和跨平台出版.
在SIMBA-CoMICs倡议中,医学学生接受了培训,以制作具有视觉吸引力的,科学准确的视频.
内容创作者接受了采访,并在TikTok和Twitter等平台上跟踪了参与度指标.

主要成果:

20个视频获得了超过54,000次浏览量,追随者数量大幅增长 (在TikTok上高达89%).
内容创作者重视社交媒体的覆盖范围和便利性.
建议包括提高受众意识和多平台共享,以改善内容传播.

结论:

该SIMBA-CoMICs倡议有效地培训医学学生,以创建准确的社交媒体健康内容.
该模型提供了一个可扩展的解决方案,用于打击错误信息和提高健康素养.
基于证据的视频创作可以提高公众对PCOS和甲状腺疾病等疾病的了解.

关键词:

应用程序应用程序应用程序医疗保健医疗保健医疗保健医疗保健有影响力的影响者.医学院的学生医学院的学生在线医疗信息在线医疗信息经过同行评审的信息.公众参与,公众参与.模拟模拟是指一个模拟模拟.社交媒体社交媒体

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