解决有关可持续性和动物福利的担忧:调查消费者对植物性蛋的采用和行为意图
Han-Shen Chen1,2, Ching-Tzu Chao1, I-Kai Lin1
1Department of Health Industry Technology Management Chung Shan Medical University Taichung Taiwan.
Food science & nutrition
|October 31, 2024
概括
消费者对植物性蛋的兴趣是由内在的食物价值和感官吸引力驱动的,为蛋短缺提供了可持续的解决方案. 这项研究探讨了影响采用这些创新食品替代品的因素.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 可持续性研究 可持续性研究
背景情况:
- 越来越多的人对动物福利和环境可持续性的担忧导致了卵子供应短缺.
- 植物性卵子替代品正在成为解决这些挑战和满足消费者需求的潜在解决方案.
研究的目的:
- 调查消费者对植物性卵子替代品的采用和购买意向.
- 确定影响消费者对植物性蛋兴趣的关键因素.
- 整合计划行为理论 (TPB) 和价值态度行为 (VAB) 框架,以了解消费者决策.
主要方法:
- 对239名参与者进行了问卷调查.
- 数据分析使用SPSS 27.0和AMOS 28.0统计软件进行.
- 该研究使用综合理论框架 (TPB和VAB) 来分析消费者行为.
主要成果:
- 发现内在的食品价值和感官吸引力是植物性蛋购买意向的重要预测因素.
- 消费者态度,主观规范和感知行为控制被确定为食品价值和购买意图之间的调解者.
- 该研究强调了感官属性和感知价值在推动消费者接受植物性替代品方面的重要性.
结论:
- 植物性蛋为传统蛋提供了可持续和健康的替代品,解决了当前的供应链问题.
- 了解消费者选择的心理和基于价值的驱动因素对于植物性蛋产品成功进入市场至关重要.
- 食品行业专业人士可以利用这些见解来制定有针对性的营销和产品开发策略,以促进可持续的食品系统.
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