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一个在线应用程序用个性化化化身来解释社区免疫力:一个随机对照试验
Hina Hakim1,2,3, Julie A Bettinger4,5, Christine T Chambers6,7
1Department of Family and Emergency Medicine, Laval University, Quebec City, QC, Canada.
medRxiv : the preprint server for health sciences
|November 1, 2024
概括
基于网络的化身干预有效地提高了对社区免疫 (群体免疫) 的理解,提高了风险感知和疫苗意图,特别是在集体主义者中. 个性化的化身可以增强公共卫生信息传递.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 社区免疫,也称为群体免疫,对于控制疫苗可预防的疾病至关重要.
- 了解社区免疫力是复杂的,并且可以挑战有效地与公众沟通.
研究的目的:
- 评估一个基于网络的,个性化的化身干预,旨在传达社区免疫的概念.
- 评估干预对四种疫苗可预防疾病的风险感知,情绪,知识和疫苗接种意图的影响.
主要方法:
- 一个2x4因子随机对照试验,涉及3883名加拿大成年人.
- 开发一个网络应用程序 ("herdimm"),使用个性化的化身和动画来说明与或没有社区免疫传播的疾病.
- 将干预组与对照组进行比较,分析主要结果 (客观和主观风险感知) 和次要结果 (情绪,知识,接种疫苗的意图).
主要成果:
- "赫迪姆"干预显著增加了客观风险感知 (58.0%对38.2%) 和主观风险感知 (5.54对5.30).
- 与对照组相比,干预组的参与者表现出更多的情绪 (担忧,预期的内),知识和接种疫苗的意图.
- 干预的积极影响在集体主义倾向的个体中更为明显,在个人主义倾向的个体中有时是负面的.
结论:
- 基于网络的个性化化象征干预可以有效地提高对社区免疫力的理解,并促进积极的健康行为.
- 公共卫生运动应该考虑将关于集体利益的信息定制为与不同的文化取向,特别是集体主义产生共.
- 个性化的化身干预措施有望改善风险感知和疫苗接种意图,特别是在集体主义人群中.
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