叙述预测了观众的心脏同步.
Hugo Hammond1,2, Michael Armstrong3, Graham A Thomas3
1School of Psychological Science, University of Bristol, Bristol, UK. hugo.hammond@hotmail.co.uk.
高水平的叙事内容,而不是低水平的视听功能,推动了观众的生理同步. 这项研究表明,故事元素本身就能使心率保持一致,从而增强了与媒体的集体参与.
科学领域:
- 认知神经科学 认知神经科学
- 媒体心理学 媒体心理学
- 人与计算机的交互
背景情况:
- 视听媒体同步了观众的神经,行为和生理反应,表明集体注意力.
- 推动这种强烈参与的特定媒体特性,特别是低级别特征和叙事内容之间的区别,仍然不清楚.
研究的目的:
- 调查叙事内容本身是否可以在观众中推动生理同步.
- 量化叙事与低级视听特征对生理同步的相对贡献.
主要方法:
- 参与者体验到相同的叙事内容,以不同的方式 (仅视觉或仅音频) 呈现,以将叙事与低级特征脱.
- 测量心率同步并与计算的视觉和听觉感知突出度进行比较.
- 来自一个单独的队列的持续浸泡评级与生理同步相关.
主要成果:
- 仅仅是叙事信息就显著地推动了参与者之间的心率同步.
- 叙事内容对心率同步的预测能力大约是低水平视听突出性比低水平视听突出性高10倍.
- 低水平的突出性具有很小的附加效应,同步性随着叙事重要性增加并与沉浸评级相关.
结论:
- 高水平的叙事内容是观众之间生理同步的主要驱动力.
- 了解叙事的作用对于设计引人入胜的媒体体验至关重要,这些体验可以促进集体关注.
- 生理同步可以通过故事的进展和感知的沉浸来调节.
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