弥合差距:探索消费者在非法和受监管大麻市场之间过渡的消费者体验和动机
Jennifer R Donnan1, Rachel Howells2, Sylvia Farooq1
1School of Pharmacy, Memorial University of Newfoundland, St. John's, NL, Canada.
The International journal on drug policy
|November 3, 2024
概括
由于价格和产品品种障碍,许多加拿大大麻消费者仍然从未受监管的来源购买. 了解这些问题是改善合法大麻市场和为公共卫生政策提供信息的关键.
科学领域:
- 大麻政策研究大麻政策研究
- 消费者行为分析分析
- 公共卫生 公共卫生
背景情况:
- 自非医疗合法化以来,加拿大受监管的大麻市场大幅增长.
- 持续存在的障碍使得许多消费者无法从不受监管的来源转向合法大麻来源.
- 了解消费者行为对于有效的政策干预至关重要.
研究的目的:
- 了解不规范的大麻购买决策在不列颠哥伦比亚省 (BC. ) 的情况.
- 探索影响消费者向合法大麻市场过渡的动机因素.
主要方法:
- 在不列颠哥伦比亚省对31名大麻消费者进行了半结构化采访. 谁使用不受监管的来源.
- 使用NVivo软件进行感应主题分析,进行定性数据分析.
- 根据消费者决策的五个阶段模型将代码映射到主题.
主要成果:
- 确定了四个关键主题:信息搜索,替代评估,购买决定和购买后评估.
- 大多数参与者支持合法化,并认为合法大麻是安全的,可访问的,质量合理的.
- 法律市场转型的关键障碍包括价格,缺乏促销活动,强度问题,产品种类有限以及产品相互作用信息不足.
结论:
- 概述了阻碍消费者向受监管的大麻市场过渡的具体障碍.
- 结果为公众健康和安全考虑提供了洞察力.
- 结果可以为大麻政策提供信息,以促进更有效,以消费者为导向的监管框架.
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