培养年轻人:儿童护肤品营销中的伦理考虑
Monisha Madhumita1, Subitchan Ponnarasu2
1Department of Dermatology, Venereology and Leprosy, Saveetha Medical College, Saveetha Insitute of Medical and Technical Sciences (SIMATS), Chennai, India.
Pediatric dermatology
|November 3, 2024
概括
儿童越来越多地成为不道德的护肤营销的目标,影响他们的心理健康和自尊. 更严格的法规和媒体素养至关重要,以保护年轻消费者免受有害的美容标准的影响.
科学领域:
- 儿科皮肤学 儿科皮肤学
- 消费者伦理 消费者伦理
- 营销心理学 营销心理学
背景情况:
- 儿童越来越多地接触到痴迷于美丽的文化,并成为护肤营销的目标.
- 专注于抗衰老和皮肤变白的护肤程序会对儿童的心理健康和自尊产生负面影响.
- 营销实践,特别是在数字时代,经常忽视道德准则,如国际商会 (ICC) 负责营销沟通框架.
研究的目的:
- 检查对儿童销售护肤品的伦理影响.
- 分析这些营销做法对儿童心理健康和自尊的影响.
- 突出影响低收入和中等收入国家儿童的护肤品营销差异.
主要方法:
- 针对儿童的营销内容和活动的定性分析.
- 关于儿童心理学,营销伦理和消费者行为现有文献的综述.
- 审查监管框架及其有效性.
主要成果:
- 面向儿童的护肤品营销促进了无法实现的美容标准,导致身体形象问题.
- 数字营销策略经常违反道德沟通框架.
- 低收入和中等收入国家的儿童不成比例地受到剥削营销的影响.
结论:
- 迫切需要对未成年人进行皮肤护理营销的严格法规.
- 增强媒体素养教育对于使儿童能够批判性地评估营销信息至关重要.
- 促进道德营销实践对于保护儿童的福祉和尊严至关重要.
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