消息传递是否重要? 一份关于外表与基于健康的信息框架在运动中的注册报告呼吁针对女性
Kimberly R More1, Curt More1, Kayla A Burd2
1Department of Psychology, University of Dundee, Dundee, Scotland, UK.
信息框架和结果重点没有显著影响不够活跃的女性的炼意图或行为. 以外表为重点的信息,特别是以损失为重点的信息,增加了心理反应能力,但没有改变炼结果.
科学领域:
- 行为科学 行为科学
- 健康心理学 心理健康心理学
- 沟通研究 沟通研究
背景情况:
- 展望理论表明,信息框架影响健康行为.
- 理论上,收益框架的消息对预防行为比损失框架的消息更有效.
- 心理反应是一种拟议的机制,但它在信息框架效应中的作用仍在争论中,需要进一步研究.
研究的目的:
- 检查信息框架 (获利与损失) 和结果焦点 (健康与外表) 如何预测心理反应.
- 调查心理反应是否调解了信息框架/结果焦点和与运动相关的态度,意图和行为之间的关系.
- 探索目标导向在这些关系中的调节作用.
主要方法:
- 一个随机试验,涉及四个实验组的不够活跃的妇女.
- 参与者被分配观看损失或收益的视频,强调健康或外观结果.
- 与运动相关的态度,意图和自我报告的行为在干预后立即和一周后被评估.
主要成果:
- 在不同组的运动态度,意图或自我报告行为中没有发现显著差异.
- 强调健康结果的损失框架的信息引起了比收益框架的信息更大的心理反应.
- 以外表为重点的信息通常比以健康为重点的信息引起了更多的反应,但反应不能预测行为结果.
结论:
- 信息框架和结果焦点没有影响本研究人群的炼意图或行为.
- 外表风险信息比健康风险信息产生了更多的心理反应,但这并没有转化为行为变化.
- 健康增益框架中的信息可能是干预措施的组成部分,但单独不足以推动运动参与.
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