更多的知识,更多的选择? 对医生知识共享的同行认可如何影响在线健康社区中患者的咨询?
Zhen Xu1, Xiaochen Liu2, Lingguang Meng3
1School of Communication, East China University of Political Science and Law, Shanghai, China.
Frontiers in public health
|November 4, 2024
概括
患者对医生知识的认可,包括人气和吸引力,推动了在线咨询. 更高的知识吸引力积极调节人气.
科学领域:
- 数字健康数字健康
- 卫生沟通健康沟通
- 在线医疗社区 在线医疗社区
背景情况:
- 远程医疗改变了医疗保健咨询,由数字进步和全球卫生需求驱动.
- 在线医疗保健社区 (OHCs) 促进医生知识共享,提高公共卫生意识.
- 医生主导的在线知识传播是吸引患者参加虚拟咨询的关键.
研究的目的:
- 调查同行对医生知识的认可如何影响OHC患者咨询决策.
- 检查知识吸引力的调节作用以及与知识受欢迎程度和数量的三方相互作用的咨询选择.
主要方法:
- 利用了详细阐述的概率模型和信息过载理论.
- 在haodf.com.com上收集了2,676名医生的数据.
- 采用普通最小平方 (OLS) 回归模型,具有时间和城市固定的效应.
主要成果:
- 同行认可 (知识的受欢迎程度和吸引力) 对患者咨询决策产生积极影响.
- 知识的吸引力显著缓解了知识的受欢迎程度和患者咨询之间的关系.
- 在影响患者咨询的知识受欢迎程度,吸引力和数量之间发现了显著的三向相互作用.
结论:
- 医生知识的普及和吸引力是患者参与OHCs的关键驱动因素.
- 平台设计和医疗保健从业者可以利用这些发现来增强患者与医生的互动.
- 了解这些因素可以优化在线健康社区内的知识传播策略.
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